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Case Study · Web Agency · France

How Lancio.fr industrialized its acquisition with a custom back-office

From manual prospection to an automated pipeline: Lancio.fr now manages its leads, quotes and invoices from a single interface built by Mizra.

48h
Delivery time
Leads processed / week
100%
Digitalized back-office
Context

An agency scaling up — without the infrastructure

Lancio.fr is a French web agency specializing in website creation for small businesses and freelancers. With offers priced between €650 and €1,500, their prospect volume is high — but their internal organization hadn't kept up.

Before working with Mizra, the Lancio team managed quotes in Excel, follow-ups manually by email, and had zero real-time visibility on their commercial pipeline.

Challenge

Too many leads, not enough tools

Before Mizra
  • Lead tracking on spreadsheets
  • Quotes created manually
  • No centralized invoicing
  • Follow-ups forgotten or late
  • Zero visibility on conversion rate
After Mizra
  • Lightweight CRM built into the back-office
  • One-click quote generation
  • Numbered, exportable invoicing
  • Live performance dashboard
  • Everything centralized, accessible anywhere
Solution

A back-office designed for agencies that prospect

Mizra delivered in 48 hours a complete back-office, connected to Supabase, with an admin interface designed for non-technical sales teams.

Lancio back-office modules

📥
CSV Lead Import

Bulk import from Lobstr or any scraping source

🗂️
Visual Pipeline

Statuses: New, Contacted, Quote Sent, Signed, Lost

📄
Quote Generation

Numbered quotes, auto-generated PDFs, email delivery

💳
Invoice Tracking

Invoices linked to quotes, CSV export, payment status

📊
KPI Dashboard

Monthly revenue, conversion rate, leads by source

🔐
Secure Access

Admin login, multi-user, securely hosted data

"We had the offer, we had the clients — we were missing the infrastructure. Mizra delivered in 48h what we'd been putting off for months."

— Lancio.fr Team · Web Agency, France
Results

A pipeline finally under control

More leads processed per week thanks to automated CSV import

€0

SaaS subscription saved — everything is proprietary, no recurring fees

48h

Delivery time for the complete back-office, operational from day 2

100%

Quotes and invoices generated from the BO — spreadsheets are gone